Face to Facebook ~ Do you know who’s looking at your profile?

Face to Facebook by Paolo Cirio and Alessandro Ludovico ~ Source Image: Artists' Website

What happens when you gather one million stolen Facebook profile photos, filter them through face-recognition software, put them on a dating website, and show the work internationally? You’ve got some thought-provoking art.

If you haven’t seen or heard of this project, I suggest you check out the genius behind Face to Facebook created by Paolo Cirio and Alessandro Ludovico. The project is the third installment of The Hacking Monopolism Trilogy. By the way, if you’re huffy and puffy about art like this, you’re probably the same person that says, “My kid can do that!”, when you look at Modern Art. Or, you’re hyper-vigilant and quick to say, “What about my privacy?”. To remind you, your kid didn’t do it (case closed). About your privacy, change and check your settings and starting educating yourself. Still concerned about your privacy? Keep a slambook, lots of stamps, and hush.

This is art.

Why and how, you ask? Face to Facebook forces the viewer to contemplate the age of social media and how one differentiates from their physical existence. Cirio and Ludovico are providing some hefty culture criticism and, well, I enjoy the philosophical, social, cultural, and economical underpinnings of this work. Again, check it out and feel free to share your comment and thoughts. I’d love to hear them.

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Author: Dorothy R. Santos

Dorothy R. Santos (b. 1978) is a Filipina-American writer, editor, curator, and educator whose research interests include new media and digital art, activism, artificial intelligence, and biotechnology. Born and raised in San Francisco, California, she holds Bachelor’s degrees in Philosophy and Psychology from the University of San Francisco, and received her Master’s degree in Visual and Critical Studies at the California College of the Arts. She serves as one of the editors-in-chief for Hyphen magazine. Her work appears in art21, Art Practical, Daily Serving, Rhizome, Hyperallergic, and SF MOMA's Open Space. She has lectured at the De Young museum, Stanford University, School of Visual Arts, and more. Her essay “Materiality to Machines: Manufacturing the Organic and Hypotheses for Future Imaginings,” was published in The Routledge Companion to Biology in Art and Architecture (2016). She is currently a Yerba Buena Center for the Arts fellow researching the concept of citizenship. She also serves as executive staff for the Bay Area Society for Art & Activism and board member for the SOMArts Cultural Center.

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