Don’t Hate on the Forward Thinker

The percussed victims of the new technology have invariably muttered cliches about the impracticality of artists and their fanciful preferences. But in the past century it has come to be generally acknowledged that, in the words of Wyndham Lewis, “The artist is always engaged in writing a detailed history of the future because he is the only person aware of the nature of the present”. Knowledge of this simple fact is now needed for human survival. The ability of the artist to sidestep the bully blow of new technology of any age, and to parry such violence with full awareness, is age-old. Equally age-old is the inability of the percussed victims, who cannot sidestep the new violence, to recognize their need of the artist. To reward and to make celebrities of artists can, also, be a way of ignoring their prophetic work, and preventing its timely use for survival. The artist is the man in any field, scientific or humanistic, who grasps the implications of his actions and of new knowledge in his own time. He is the man of integral awareness.

~ Marshall McLuhan, Canadian educator, philosopher, and scholar – Excerpt from Understanding Media: The Extensions of Man

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Author: Dorothy R. Santos

Dorothy R. Santos is a writer, editor, curator, and educator whose research areas and interests include new media and digital art, activism, artificial intelligence, networked culture, and biotechnology. Born and raised in San Francisco, California, she holds Bachelor’s degrees in Philosophy and Psychology from the University of San Francisco, and received her Master’s degree in Visual and Critical Studies at the California College of the Arts. She is currently the managing editor for Hyphen magazine. Her work appears in art21, Art Practical, Daily Serving, Rhizome, Hyperallergic, and Public Art Dialogue. She has lectured and spoken at the De Young museum, Yerba Buena Center for the Arts, Stanford University, School of Visual Arts, and more. Her essay “Materiality to Machines: Manufacturing the Organic and Hypotheses for Future Imaginings,” has been published to The Routledge Companion to Biology in Art and Architecture in 2016. She serves as executive staff for the Bay Area Society for Art & Activism, board member for the SOMArts Cultural Center, and teaches at the University of California, Santa Cruz in the Digital Art and New Media department.

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